You’re gonna love this exclusive sit down with entrepreneur Lauren Valenzuela! I delve into the genius that has brought us Sigfús Designs. Lauren opens up on just about everything. We discuss where the ‘Sigfús’ name came from, challenges she didn’t know she would face and where she sees her groundbreaking company in the future! Not only are these earrings completely out of this world but she was an absolute delight!

Web: www.sigfusdesigns.com
Follow: @sigfusdesigns

About the brand: Lauren Valenzuela is the owner and maker of Sigfús Designs. A Tucson native, Lauren has a long history of creating art and reveling in the beauty and possibility in the Sonoran Desert.

Founded in 2018, Sigfús Designs is a little bit desert, a little bit retro, and a whole lot rock and roll. A family name, “Sigfús,” traces back to Lauren’s Icelandic roots, paying homage to her lineage. Lauren began Sigfús working with the medium of polymer clay and continues to expand her craft, most recently incorporating resin, wood, lucite, wire, and other elements in her work. Chalk it up to her restaurant background and foodie habits, but turmeric, black pepper, and dried herbs have a way of making it into her clay designs, creating unique textures, pigment, and pop. Sigfús Designs can be found online and in shops and boutiques from California to New York, to most recently expanding to Germany!

Lauren’s heart is in community— a value that is carried through in her art and business. Through centering community and inclusion in her practices and message, Lauren works to cultivate a true sense of belonging and support. Sigfús’ Ambassador program was founded with the goal of not only creating a space for people to share their excitement about Sigfús jewelry, but also to be a catalyst for building meaningful connections and supportive community.

Lauren has recently started business mentoring and online classes. She loves the opportunity to share with other makers who are just starting out. With years of experience in marketing and media and a strong commitment to staying true to her values, Lauren loves teaching and helping others find their voice. For more information on mentoring, check out the mentoring tab.

About the show:
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Ash Brown is a gifted American producer, blogger, speaker, media personality and event emcee. The blog on AshSaidit.com showcases exclusive event invites, product reviews and so much more. Her motivational podcast "Ash Said It Daily" is available on major media platforms such as iTunes, Spotify, iHeart Radio & Google Podcasts. This program has over half a million streams worldwide. She uses these mediums to motivate & encourage her audience in the most powerful way. She keeps it real!