Ceo Caitlin Patton talks about how she started blogging, obstacles along the way and building a groundbreaking brand from scratch.
Follow: @caitpat
Web:
https://sophisticaition.com
About Cait:
Caitlin Patton is a Chicago twenty-something, business owner, fashion enthusiast, and optimist. She started Sophisticaition in 2015 as a project in the public relations program at Purdue University. In the years since, Caitlin has merged her love of writing, PR skills, and personal style into a trusted
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and recognized brand with the help of lots of coffee. Featured in outlets such as Yahoo Style and the Hunt, Caitlin is recognized for her authenticity and bringing a much needed reality check into the influencer industry, especially with the creation of her latest project, Pink Playbook.
About the show:
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