Process. It's become that one thing that bosses, friends and family members have allowed you to set aside. We are a nation of second and fifth best. 2nd hand stores are booming. Look at the way Outlet stores are more popular than quality driven malls and their clientele. We no longer find focus in quality. Your personal dreams have been deeply damaged because you've been trained to just do your job. You know it can be better. It can reach a level of greater quality. But you've been told consumers accept low grade. The process of your success has been poisoned. I can't imagine what you are carrying into the future.