Kathleen Eisenhardt is a professor of engineering at Stanford University and Co-Director of the Stanford Technology Ventures Program. Professor Eisenhardt co-authored “Competing on the Edge: Strategy as Structured Chaos,” which won the George R. Terry Book Award for outstanding contribution to management thinking and an Amazon Top 10 Annual Business and Investing book. Her newest book is "Simple Rules: How to Survive in a Complex World" which explores how simplicity tames complexity in business, life, and nature.