Customers want to do business with organizations that are doing business the way they want to do business. In this episode, Malcolm Ross, Appian’s Vice President of Product Marketing, discusses dynamic case management and mastering the customer journey through the digital experience. Topics cover the interlock between case management, BPM, digital transformation, and the cloud. Zach Messler serves as contributing host.

To learn more about Case Management and hear Malcolm speak further about the intersection of Dynamic Case Management, sign-up for our webinar, "Transforming Work and the Customer Experience with Dynamic Case Management" > http://ap.pn/2sAP8PC