Rich’s firm was founded during the 2008 financial collapse. He remembers it well along with a number of other crashes and bear markets over the years. He’s all about protecting wealth  and helping investors keep their hard won gains. While you may do well in the long run just staying the course, investors have difficulties watching their losses pile up. Rich says that new programs available to investors, you can get downside protection without sacrificing the  majority of the upside. At the end of the day, you give up very little upside.