Is podcast marketing right for your business? How much does it cost, and is it hard to get started?

Our guest, Shannon Hernandez (also knows as The Shan Man) is a 19 year radio veteran with 18 of his years spent with Arizona rock station, 98 KUPD.

He's had the opportunity to interview some of the biggest names in the rock industry like Ivan Mood of Five Finger Death Punch, Phil Labonte of All That Remains… to Ben Anderson of Nothing More, David Ellefson of Megadeth and many more.

Shannon's biggest passion is helping content creators build podcasts that make a sonic impact for listeners through sound design, branding/imaging and storytelling.

He currently holds down his normal 7-midnight shift for 98 KUPD and produces podcasts like Carey Peña Reports and the Catalyst Conversations. You can also catch him on his YouTube channel and podcast, The Swing Shift Side Hustle.

I became a devoted fan of Shannon and his remarkable work in the world 5 years ago when I had a live video show on Google Hangouts. He has helped many of us podcasters and broadcasters succeed in creating compelling content.

With a warm, welcoming ability to share his deep knowledge and love of audio and visual content creation with folks … Shannon has built a huge following everywhere he glows.

He has been instrumental in my own success as a podcast and video host – and I know you’ll love his view of the world as much as I do!

Shannon shares the strategy and tactics needed to create and build a successful podcast, how a podcast can be your "pillar content" strategy, and how affordable this strategy is to build brand awareness.

Here is a fave quote from our conversation:

"A key fundamental strategy as a business owner is you have to take time to relax and you have to recharge because burning the candle at both ends doesn't give you results all of the time. In fact, it stifles you, so you have to learn that maybe taking that day off to go to the Spring Training game is good for you and your business.

Here is a link to the book Shannon mentioned, Extreme Ownership:
https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/B015TM0RM4/

Here is a SlideShare for Gary Vee's Pillar Content Strategy:
https://www.slideshare.net/vaynerchuk/the-garyvee-content-model-107343659

Here are the links to follow and connect with Shannon on Social Media:

YouTube: http://www.youtube.com/shannonhernandez
Facebook: http://www.facebook.com/theshanmanonline
Instagram: http://www.instagram.com/shannonjhernandez
Twitter: http:/www.twitter.com/theshanman
Website: http://www.theshanman.com

Free Downloads:
Essential Podcast Equipment Guide
http://www.theshanman.com/quickstart-guide-to-podcasting

Top 3 Tips To Monetize a Podcast
https://www.theshanman.com/6-clever-strategies-to-monetize-your-podcast

Paid Product Links - use the discount code Startup28 at checkout (thanks Shannon!!):
Podcast To-Do Checklist
http://www.theshanman.com/podcast-to-do-checklist-c

6 Clever Ways To Monetize Your Podcast
http://www.theshanman.com/Monetizing-Your-Podcast-EBook

Badass Podcasting (Edit Like A Pro)
https://www.theshanman.com/store/LPDmMcbs

Watch Shannon's sister, Wendy Hernandez on her YouTube Channel - Command the Courtroom:
https://www.youtube.com/channel/UC3v2tvsfJxXJSVs7GZedIeg/featured

If you need startup mentoring – please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker Stitcher or Google Podcasts… and let’s connect on social media!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥