EP 143 Helping Brands Easily Create Targeted Content using Artificial Social Intelligence

Sep 10, 2021 · 1h 22m 10s
EP 143 Helping Brands Easily Create Targeted Content using Artificial Social Intelligence
Description

Buckle up Founders! MarTech Founder + Marketing Agency Founder + Music Director serving 20 million Listeners + Sirius On-Air Host + Award-Winning Radio Producer = a delicious, jaw-dropping conversation you...

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Buckle up Founders!

MarTech Founder + Marketing Agency Founder + Music Director serving 20 million Listeners + Sirius On-Air Host + Award-Winning Radio Producer = a delicious, jaw-dropping conversation you don’t want to miss!

Our guest, serial entrepreneur Kate Bradley Chernis, has decades of experience in multi-media marketing and a track record of outstanding results delivered for large and small brands.

Her strong founder/market fit and results-driven background helped Kate raise $3 million for her current business, LatelyAI, a marketing software platform using artificial intelligence to automatically transform longform content like blogs, podcasts and videos into dozens of "smart" social posts yielding the highest engagement from a targeted audience.

It’s the ability to take traditional methodologies and revolutionize them with cutting-edge technology that fuels Kate’s success.

As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years.

Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.

Kate shares the best startup stories, insights and advice for your founder journey, along with specific solutions to the hurdles women often face when growing a business.

To learn more about how Lately can make content marketing easier for your business, visit: https://www.lately.ai/

Please follow "Kately" everywhere she glows via these social handles:

https://www.joinclubhouse.com/@kately
https://www.facebook.com/LatelyAI
https://twitter.com/LatelyAI
https://twitter.com/LatelyAIKately
https://www.linkedin.com/company/latelyai
https://www.linkedin.com/in/katebradley/
https://www.youtube.com/LatelyAI
https://www.tiktok.com/@latelyai
https://www.tiktok.com/@katebradleychernis
https://www.instagram.com/latelyai/
https://www.instagram.com/katebradleychernis/

00:00 - meet Kate Bradley Chernis!
10:00 - Kate's marketing journey and how it prepared her for her success today
22:35 - the startup journey seems like a zig zag until you’re wise enough to see the straight line -Stitch that on a Pillow!
27:30 - thank you Dragon Voice Recognition!
29:00 - how life can help you transition out of toxic work places when you're stuck
32:00 - radio platforms are still filled with the old boys club mentality
36:00 - Angel Investors who helped Kate transition out of employee and into entrepreneur
39:00 - how Kate landed WalMart
41:25 - I hired you because the worst you can do will still be awe*mazing! Andelicious Moment!
54:30 - raising capital as a female founder
1:08:25 - why you want to use Lately for your small business
1:17:00 - brilliant advice for shifting out of founder doubt

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons
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Author Startup Life Show - Ande Lyons
Organization Startup Life Show - Ande Lyons
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