EP 140 Startup Stories and Investor Insights from Serial Female Founder and Operator VC
Aug 20, 2021 ·
1h 8m 37s
Woo Hoo! It’s the 100th Episode of the Startup Life LIVE Show! To help us celebrate this meaningful milestone is Jenny Lefcourt, the extraordinary entrepreneur, operator, board member, advisor, and...
show more
Woo Hoo! It’s the 100th Episode of the Startup Life LIVE Show!
To help us celebrate this meaningful milestone is Jenny Lefcourt, the extraordinary entrepreneur, operator, board member, advisor, and investor.
Jenny has been in tech for over 25 years, and she’s currently a General Partner at Freestyle, a San Francisco-based early-stage VC firm whose investments include Airtable, Intercom, Patreon, BetterUp, Snapdocs, Digit, and many others.
Jenny is also a founding member and Board Member of All Raise, a non-profit dedicated to increasing diversity in tech.
Prior to Freestyle, Jenny co-founded WeddingChannel.com (acquired by The Knot) and Bella Pictures (acquired by CPI). She also has angel invested and/or advised companies such as Discord, MainStreetHub, and Minted.
Jenny received a B.S.E from The Wharton School and attended Stanford Graduate School of Business, before dropping out after her first year to co-found WeddingChannel.com
You will love this delicious conversation filled with Jenny’s sensational startup stories and investor insights!
00:00 - 100th Episode - woot woot!
05:00 - meet Jenny
10:00 - Jenny's entrepreneurship origin story
27:00 - why a growth mindset is important for founders (and to investors!)
32:00 - triage for the startup: balls will drop - which ones are made of rubber, and which ones are made of glass.
41:00 - don't let your ego get in the way of winning - Stitch That On A Pillow!!
48:00 - how All Raise came to be + its mission and vision for amplifying female founders in the tech industry
52:50 - meet Freestyle VC: check size; investment process; industry segment; support for founders they back; etc.
56:30 - best practices for reaching out to investors, pitching to investors, following up/staying in touch post presentation/pitch
1:00:15 - outstanding valuation advice
1:02:40 - we're all insecure, all the time! The more you know this, it's easier to get over it. Feeling inadequate as a founder is part of the journey!
To learn more about Freestyle VC visit: https://freestyle.vc
Connect online with Jenny and Freestyle via:
LinkedIn: https://www.linkedin.com/company/freestyle-capital and https://www.linkedin.com/in/jennylefcourt/
Twitter: https://twitter.com/freestylevc and https://twitter.com/jennylefcourt
Check out All Raise here: https://www.allraise.org/
Grab a copy of Positive Intelligence here: https://amzn.to/3j6xI6V
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO
Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist
GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter
CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons
show less
To help us celebrate this meaningful milestone is Jenny Lefcourt, the extraordinary entrepreneur, operator, board member, advisor, and investor.
Jenny has been in tech for over 25 years, and she’s currently a General Partner at Freestyle, a San Francisco-based early-stage VC firm whose investments include Airtable, Intercom, Patreon, BetterUp, Snapdocs, Digit, and many others.
Jenny is also a founding member and Board Member of All Raise, a non-profit dedicated to increasing diversity in tech.
Prior to Freestyle, Jenny co-founded WeddingChannel.com (acquired by The Knot) and Bella Pictures (acquired by CPI). She also has angel invested and/or advised companies such as Discord, MainStreetHub, and Minted.
Jenny received a B.S.E from The Wharton School and attended Stanford Graduate School of Business, before dropping out after her first year to co-found WeddingChannel.com
You will love this delicious conversation filled with Jenny’s sensational startup stories and investor insights!
00:00 - 100th Episode - woot woot!
05:00 - meet Jenny
10:00 - Jenny's entrepreneurship origin story
27:00 - why a growth mindset is important for founders (and to investors!)
32:00 - triage for the startup: balls will drop - which ones are made of rubber, and which ones are made of glass.
41:00 - don't let your ego get in the way of winning - Stitch That On A Pillow!!
48:00 - how All Raise came to be + its mission and vision for amplifying female founders in the tech industry
52:50 - meet Freestyle VC: check size; investment process; industry segment; support for founders they back; etc.
56:30 - best practices for reaching out to investors, pitching to investors, following up/staying in touch post presentation/pitch
1:00:15 - outstanding valuation advice
1:02:40 - we're all insecure, all the time! The more you know this, it's easier to get over it. Feeling inadequate as a founder is part of the journey!
To learn more about Freestyle VC visit: https://freestyle.vc
Connect online with Jenny and Freestyle via:
LinkedIn: https://www.linkedin.com/company/freestyle-capital and https://www.linkedin.com/in/jennylefcourt/
Twitter: https://twitter.com/freestylevc and https://twitter.com/jennylefcourt
Check out All Raise here: https://www.allraise.org/
Grab a copy of Positive Intelligence here: https://amzn.to/3j6xI6V
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO
Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist
GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter
CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons
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