011 Paid Advertising

011 Paid Advertising

0 0 3 months ago
Today’s topic is Paid Advertising

We speak with Byron from Pixel Rush Studios:
•Google and machine learning for automated bidding
•Setting up paid ads are easy to do, but doing the actual targeting and getting great results requires a lot more focus and knowledge
•How to determine ROI on paid advertising – lack of conversion data is a real challenge
•How to track how visitors interact with your ads using conversion pixels and attribution modelling
•Starting points for manual bidding
•Quality ... See More

Chapters

  1. 00:19
    Byron from Pixel Rush
  2. 00:45
    SEM Marketing
  3. 01:08
    Current state of paid advertising on Google

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