Dating platform Bumble is looking to enhance its non-dating social features with a further investment into its Bumble BFF feature, first launched in 2016.
TechCrunch reports that Bumble was venturing more into the social networking space, and Bumble recently hinted at this development during its first-quarter earnings, announced this month.
The company described the test as offering new ways for people to discover and get to know each other around shared joys and common struggles.
Bumble founder and CEO Whitney Wolfe Herd added that, so far, over 40% of active BFF users were engaging with the new experiences being tested and the feature’s one-month retention was upward of 75%.