The Hoan Bridge is a major transportation artery and a city landmark. These distinctive arches welcome ships from Lake Michigan, speed drivers in and out of downtown, and even serve as cover for some Summerfest shows. Giving it dynamic LED lighting at night could launch night views of the bridge and city to the next level. But how can you navigate layers of government bureaucracy, mobilize support, secure funding, and get it done? Ian Abston talks with Eric Paulsen about how non-profit "Light The Hoan" is working to light up Milwaukee nights and give anyone a chance to leave their mark on this major span. They can be found at LightTheHoan.com.