The "World's Largest Music Festival" returns to Milwaukee's lakefront June 27-July 8. Summerfest 2018 brings new stages, a new North Gate, over 800 bands, and 11 days of music, food, drink, and new memories. Sarah Smith Pancheri, VP/Marketing for Milwaukee World Festivals, Inc., joins me for a fun conversation about what's new, what's it like to work on it, which specials you can take advantage of, and how you can maximize your Summerfest experience. We also candidly cover what MAJOR performer influenced the Stones to play Summerfest in 2015, what goofy question was I tempted to ask Huey Lewis during a press conference last year (I chickened out), and even the term "bang-off" appears. Find out why by listening!