James Siew, CEO of SendACake said he knows the frustrations of scouring the internet trying to find the perfect gift. Will they love this? Is it personalized? Will it arrive on time? Is it cool enough!? Gift giving, it's just not easy... until now! Hand made with love. Shipped with care. Send a Cake was formed with a simple yet ambitious mission in mind. Creating unique gifting experiences they won't forget centered around cake which is the age old tradition of any celebratory event. Siew says his small business has been and will always be about people and the experiences.