'Yes, and' Marketing Mindset - The Ten Brand Commandments
Jan 13, 2017 ·
24m 39s
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Description
A few months ago, I was on Vincenzo Landino's podcast discussing my book on improv and marketing, 'Stop Boring Me!" Afterwards, he and I co-created an article called "The Ten...
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A few months ago, I was on Vincenzo Landino's podcast discussing my book on improv and marketing, 'Stop Boring Me!" Afterwards, he and I co-created an article called "The Ten Brand Commandments." We used "yes, and" - the fist rule of improv - to create this together. My belief is all marketing should run like an improv group. 'Yes, and' is a powerful marketing mindset. For more: visit www.keepingithuman.com and you will find the article on my blog.
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Information
| Author | Kathy Klotz-Guest |
| Organization | Kathy Klotz-Guest |
| Website | - |
| Tags |
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