Welcome to episode 3 of the Essential Digital Marketing Podcast. Each show we explore a digital marketing topic and give you strategies, insights and tips to help you grow your business online.

For your own FREE in depth digital marketing course head on over to our website at http://newrisedigital.com/edm

This episode we show you how content marketing can help you build a loyal customer base through your content.

The new boom for online marketing is the knowledge economy which provides a way to exchange value with your customer at minimal cost and maximum impact.

Any industry, product or service can use information marketing to help a customer with their purchase decisions

In this video we cover:

- Why any industry, product or service can use information marketing to help a customer with their purchase decisions

- 3 ideas on how you can get started with information marketing in your business right away

- How to build your email list using information marketing and a couple of free or low cost tools