Have you ever heard the term “guess marketing”... ie testing a hypothesis against the market to see what your ideal customer profile truly ends up being. Time consuming, difficult, resource intensive.

Sanjit Singh has set out to end the guessing game and make sure you’re spending the right amount of time with the right accounts with his company Leadcrunch[ai]. We go deep in this episode on how he sees it playing out.

End game: stop wasting precious time and resources on accounts that will never buy your product. Let the AI do the heavy lifting on sorting your Account list, so you can focus on the hardest part of the job: opening the conversation and creating curiosity.

Check it out!

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