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Ep11-Seth Godin: Music Marketing, Growth Farming,

Ep11-Seth Godin: Music Marketing, Growth Farming,
Feb 18, 2016 · 19m 40s

How do you get someone you don't know but highly value to notice you? It's no secret I'm a fan of Seth Godin's work. His book All Marketers Are Liars/Tell...

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How do you get someone you don't know but highly value to notice you?

It's no secret I'm a fan of Seth Godin's work. His book All Marketers Are Liars/Tell Stories is on my book list from 2015. When I started the DIY Artist Route Podcast last year, he was on my bucket list to get as a guest. I honestly didn't know if that would ever happen, but it has.

I talk a lot about being Uncommon. It's a subject Seth covers in detail in his book Purple Cow.

Seth Godin is an uncommon person who shows us how we can be too. A part of it is this idea that all of us in the creative realm are looking for the Promise Land (i.e. that place where our dreams will come into fruition). At the same time hoping to find a Moses in the wilderness to help take us there. That desert and Moses is a big part of our conversation in this podcast episode. Seth Godin has been like a Moses for a lot of people, including me.

Seth used to have his own record label. His affinity for art, music, and expression is fairly obvious, but these little pieces of newness make for an even more enriched story line.

Stories are a big part of everything we do. I'm learning more and more about the power of them in how growth and enrichment works in the communities we build. The power of stories are talked about in our conversation, both our own histories and our present work. It's important for our communities to better connect with each other through storytelling.
Learn more about what makes for powerful connections with an audience who supports you and how to spread that passion in this episode.
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Author D Grant Smith
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