Your Ideal Customer Part 2 – Training Your People to Understand and Embrace Your Customer Avatar.

Knowing your ideal customer is an important part of a very successful business and helps define who you want as your customer. Commonly called your customer avatar, or your cardboard cut-out you are defining a customer that trusts you and are advocates for you.

These customers are least likely to stray and are most likely to recommend you because they are also advocates. You must talk to your ideal customer and find out what makes them tick.

In this episode find out the many ways you can engage your team to embrace your ideal customer. Hear from Ron Inchausti Coast Motor Werks in Irvine, CA, a multi-shop owner, Brian Weeks from [atc] Auto Center, a 3rd generation multi-shop owners from Augusta, GA and Patrick McHugh from Bimmer Rescue in Richmond, VA.

Part one is Town Hall Academy Episode 56