Generation Z - Understanding Our Newest Employees and Customers

Generation Z our newest generation born from 1990 until 1995 that are ready for the workforce and will become your customer. They are on their way to make a difference in our society and taking up leadership roles and making a difference. But how big a difference would they bring to the aftermarket industry?

Our guest Sara Fraser from Haas Performance Consulting LLC. Sara will give us the skinny on our Generation Z. One of the most interesting characteristics is they have tendencies like Baby Boomers. Here is a generation that literally grew up with technology as a given in their lives. Sara says they are independent and want a work-life-blend. She will tell you how they like to be marketed to and that you’ll need to be authentic if you want them to work for you or become a customer.