How can a Re-Branding Strategy Create a Total Make-Over for this Family Business and Prepare for Market Growth.

Brian Weeks and his brother Chris from atc Auto Center in Augusta, GA bought out their Dad in 1999 and worked hard in the family transmission business. Their story is typical until they both realized that their current business model was under stress. They needed to make changes to allow them to grow and meet market demands.

Brian shares the re-branding story, and how he and his brother made the bold moves to work on their business instead of in it.