Second Generation Shop Owner Still Learning

As a kid growing Tatsu Tsuchida, VP of Operations, Tokyo Automotive, was a natural at pulling things apart and putting them back together.

His father, Akio Tsuchida, started Tokyo Automotive in 1978. For Tatsu it would take the better part of his twenties, from being a ski bum, to living in Japan as an English teacher for him to sow his wild oats, but always knowing that he'd return one day to work in the family shop.

Today Tatsu has learned there's much more to running an automotive shop than loving cars. He learns through his mentor and coaches, that how the bathroom looks, the decor, and how one talks; matter more to the customer than you would ever think. Tatsu is more than honest about his challenges, and often shares with other friendly garages his mistakes (and his triumphs) so that others can benefit. Tatsu says, “Together we learn and earn more.”