A strong Dealer Alternative Strategy for this BMW/MINI Service Professional

Parker Davis, President of Broad Stroke Associates has been a BMW specialist for the last ten years. He been in the industry for eighteen years and started Broad Stroke to offer his customers a strong dealer alternative.

Parker shares his strategy in customer service, training, and the ARO results of implementing his digital vehicle inspection program. Parker sees more specialization in the industry with more shops working on specific platforms. He explains how shops will evolve to be specialists.