With the rise of social media and the internet, marketing departments have seen their mission shift drastically. Up through the end of the 20th century, most of what marketing did was focused on sales. As consumer’s demand for and access to content has grown, businesses have begun to shift their focus to creating branded content in order to draw an audience to their services. Joe Pulizzi has been working in content marketing since the very beginning. He began in publishing, and watched the demand for content creators skyrocket in the last decade. Joe is the founder of Content Marketing Institute and author of Epic Content Marketing. In this episode, Joe discusses the best practices for preparing to get a job in content marketing, how the field of content marketing developed from the publishing industry, the ballooning demand for content creators outside of traditional media institutions, and what the future holds for content marketing. For the show notes, head to skilledup.com/joepulizzi.