How Do I Establish A Customer Loyalty Strategy? 5-Minute Lunch Lesson Digital Brownbag XCII The Doctor of Digital PodcastTM
Sep 6, 2021 ·
4m 55s
Customer loyalty is so highly sought after that businesses are willing to pay customers through rewards programs. In theory, these programs keep customers coming back to a company so that...
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Customer loyalty is so highly sought after that businesses are willing to pay customers through rewards programs. In theory, these programs keep customers coming back to a company so that they can build upon their rewards. However, the problem with rewards programs is that they really don’t address why a customer is loyal to a brand or product. Loyal customers at Company X would make their purchases at Company X anyway. So rewarding these shoppers for making a purchase they would’ve already made doesn’t do much to build true loyalty.
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