In this episode of The Data Table, I delve into the nexus of AI, analytics, and marketing with guest Professor William "Bill" Rand. A leading authority on the integration of AI and marketing, Bill bridges the gap between marketing and computer science as the McLauchlan Distinguished Professor of Marketing at NC State University's Poole College of Management. Our conversation spans Bill's unique research focus, the transformative impact of agent-based modeling and generative AI on marketing, and an intriguing look into his new MBA class blending traditional marketing with a data-driven twist. Notably, Bill cites real-world examples, drawing from his vast experience and providing listeners with tangible insights. Pull up a chair and listen to our enlightening conversation, then explore a deeper understanding of Bill's academic and research contributions.

Professor Bill Rand, Poole College of Management at NC State University
https://poole.ncsu.edu/people/wmrand/

Business Analytics Initiative at NC State University
https://bai.poole.ncsu.edu/

Bill's website
https://sites.google.com/view/billrand/