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Authentic Selling vs. AI: Can Revenue Leaders Balance Both? with Jeff Kirchick

Authentic Selling vs. AI: Can Revenue Leaders Balance Both? with Jeff Kirchick
Jan 11, 2024 · 1h 43s

This season of Ungated Conversations kicks off with one of the most important questions revenue leaders can ask themselves: How do we harness our potential for meaningful connection to reach...

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This season of Ungated Conversations kicks off with one of the most important questions revenue leaders can ask themselves: How do we harness our potential for meaningful connection to reach customers, address their needs, and meet sales goals?

This week, our hosts Rachel Ann Kreis (VP of Marketing at Landbot) and Jiaqi Pan (CEO and Co-Founder at Landbot) are joined by Jeff Kirchick, who brings a fresh perspective to the evolving landscape of sales principles in the age of AI. Jeff’s unique blend of experiences in tech sales and creative writing—and rampant polarization during the start of the pandemic—led him to write “Authentic Selling: How to Use the Principles of Sales in Everyday Life,” and Jeff shares how the main takeaways from his book can be applied to AI-driven sales.

Join us as we discuss:
  • Why we should strive for authenticity and empathy tailored to customer needs
  • How to address sales team overload using tools like AI without taking away the human touch
  • What we gain by detaching from outcomes while maintaining an outcome-oriented sales mindset
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Author Jeffre Behm
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