Today’s subject is Dutch Philosopher Baruch Spinoza, the delusion of free will and their joint impact on experience design. We'll discuss why do we do, what we do. Do we use logic and our cognitive prowess, or do we ignore these superpowers in deference to other needs? Understanding the way our minds work and our decision-making process is important for designing customer experiences, especially if we are doing so in a decision making environment, such as digital financial services.