Marketing is continually evolving, and the strategies B2B marketers use are many: demand gen, lead gen, account-based marketing, product-led growth, etc. How do you know what is the right go-to-market approach? Sangram Vajre, co-founder and CEO of GTM Partners, joined us to talk about go-to-market and how to design the right strategy for your organization. We also took a step back in time and talked about how Sangram got into marketing and why he loves it.

You will hear:

> How Sangram “fell” into marketing

> His time at Terminus and the marketing approach that built the ABM category

> Why he decided to write the MOVE book.

> Why he started GTM Partners and what the company is trying to help tech vendors and organizations achieve with their go-to-market strategies.

About Sangram Vajre

Sangram Vajre is the co-founder and CEO of GTM Partners, a data-driven go-to-market analyst firm. He ran marketing at Pardot and co-founded the first account-based marketing platform – Terminus. Sangram is a prolific speaker and evangelist, speaking at numerous marketing events, and the author of three books, including B2B Marketing, ABM is B2B, and MOVE, the 4-question go-to-market framework. He also founded an exclusive marketers-only group for CMOs, and emerging CMOs called the Peak Community.


Where You Can Find Sangram:

> LinkedIn: https://www.linkedin.com/in/sangramvajre/
> Website: https://gtmpartners.com/
> Twitter: https://twitter.com/sangramvajre
> MOVE: The 4-question Go-to-Market Framework: https://www.amazon.com/dp/B09DLBF3S1/ref=tsm_1_fb_lk
> Becoming Intentional Newsletter: https://becomingintentional.substack.com/
> Peak Community: https://www.peak.community/