The media marketplace is growing increasingly complicated, fragmented, and challenging for marketers to navigate. Fortunately, AI and automation are equipped to manage the chaos.
In this episode, we chat with Catherine Walstad, Vice President, MA Media at Marketing Architects, about how to make sense of the media landscape. Plus, we speak with Annika, a particularly helpful artificial intelligence that powers Marketing Architects’ media-buying platform.
We discuss:
The ever-evolving challenges
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of streaming
How streaming is affecting the entire industry
The 3 different marketplaces for TV inventory
How technology is part of the mess, but also the solution
Order our new book on TV advertising: https://www.marketingarchitects.com/book
Tune into more TV advertising insights by subscribing to the show on Apple Podcasts,Spotify, or wherever you listen to podcasts.
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about 1 year ago
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