Data is easily twisted to support different narratives, especially when it comes to TV attribution. That’s why relying on multiple models for measurement is essential to fully understanding how TV impacts your business.
In this episode, we’re talking with Matt Hultgren, Marketing Architects' own Vice President of Analytics, and Pete McGuire, Chief Marketing Officer at 1-800-HANSONS, about how to holistically measure TV advertising.
Topics covered:
How digital has made TV more data
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driven
The challenges of TV attribution
Why using multiple models is key to measurement
Order our new book on TV advertising: https://www.marketingarchitects.com/book
Resource: 2016 HBR Article
Tune into more TV advertising insights by subscribing to the show on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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about 1 year ago
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