As the industry focuses more on TV’s measurability and accountability, advertisers need to use the data they collect to design campaigns optimized for the audience experience.
In this episode, we chat with Jo Kinsella, President of TVSquared, and Joel Kalinowski, VP of Conversion Rate Optimization at Marketing Architects, about how the industry is recognizing the value of transparent metrics.
We discuss:
The early lack of interest in measuring and optimizing TV,
How new viewing habits have created new challenges for advertisers,
What it takes to put together a successful, measurable, performance-driven campaign.
The growing importance of focusing on optimization 


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