From Healthcare Company to Product Company: Highmark's Journey
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Description
Highmark Health had the goal of building a health ecosystem that worked better for everyone. That meant putting the patient and their clinician at the center of the model. Join...
show moreHighlights:
2:00 - Tracy’s background
3:12 - How Highmark Health is building a health ecosystem that works better for everyone
5:22 - Creating the clear problem statement
6:28 - How myHighmark supports their digital transformation
9:16 - Pandemic raised our competency in digital
10:12 - How higher customer expectations impact product design and experience
11:40 - How to overcome an industry full of point solutions and disparate systems
15:00 - Making a well-designed solution for both clinician and end user
16:59 - The focus on saving time for clinician and end user
18:15 - What it takes to get all players involved in something new and potentially risky
20:05 - How does a company keep a steadfast mentality
21:50 - Supporting organizational change during transformation
25:22 - Can any company become a product company?
26:30 - What Tracy is looking forward to in 2023
28:34 - What does digital mean to you?
Information
Author | Renae Wolter |
Organization | This is Digital |
Website | - |
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