David Mogensen, VP of Marketing at Uber, oversees a global team of marketers responsible for building the Uber and Uber Eats brands across more than 70 countries. Before Uber, David held leadership positions at Google, YouTube, and BMW, giving him extraordinary insight into marketing, brand positioning, and advertising, which he shared with us.

In this episode you’ll learn:

• In marketing, good communication is key. And internal communication is at least as important as external communication.
• Know the user, know the magic, and connect the two. It’s a Google mantra, but it works across the board.
• Good management is ultimately planned obsolescence. Set your team up to work so well, that they don’t even need you.

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