PodBytes: Preparing for the Cookie Apocalypse
Nov 8, 2022 ·
4m 57s
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Description
In the next year, Google will remove third-party cookies from Google Chrome. So how will the end of third-party cookies affect podcast advertising? Most companies with ad tech are still...
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In the next year, Google will remove third-party cookies from Google Chrome. So how will the end of third-party cookies affect podcast advertising?
Most companies with ad tech are still using third-party data, which comes from cookies for podcast advertising in one way or another. And if you aren't planning ahead, you'll be left behind.
In this episode of PodBytes, we talk about how advertisers and ad-tech companies can prepare themselves for the impending cookie apocalypse.
Make sure to follow us on:
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show less
Most companies with ad tech are still using third-party data, which comes from cookies for podcast advertising in one way or another. And if you aren't planning ahead, you'll be left behind.
In this episode of PodBytes, we talk about how advertisers and ad-tech companies can prepare themselves for the impending cookie apocalypse.
Make sure to follow us on:
Instagram: https://www.instagram.com/spreaker
Facebook: https://www.facebook.com/spreaker
Twitter: https://twitter.com/spreaker
Information
Author | The Science of a Podcast |
Organization | Rebecca Dalby |
Website | - |
Tags |
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