Here are
Steve Armenti's 5 tips for GTM alignment:
1. ask sales "who matches our πππππ πππππ‘π§ π£π₯π’ππππ?" to ensure marketing's hypothesis matches the people that sales regularly encounters as leads of contacts
2. get sales' feedback on your ππ¨π¬ππ₯ ππ’π¨π₯π‘ππ¬ - agree on the way customers actually want to learn about and purchase your product
3. Share your π¨π‘ππ€π¨π π©πππ¨π π£π₯π’π£π’π¦ππ§ππ’π‘ with sales to determine if this is the way they actually tell our story and make sure all campaigns are written with this message
4. share marketing's ππ’π‘π§ππ‘π§ πππππ‘πππ₯ with sales, so that they can help promote big events, new content, or important social media posts
5. co-create π¦πππ₯ππ π₯ππ©ππ‘π¨π ππ’πππ¦ to ensure everyone is guided by the same North Star
Many teams do a great job with these...in silos. The goal is not to reinvent the wheel with some complex methodology...it is to work together as one team.
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Account Based Beverages!
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