Jennifer Leaver, Senior Global ABM Manager at BazaarVoice, breaks down exactly how she aligns sales & marketing teams before, during, & after launching ABM campaigns.
Check out this episode that covers everything from creating pilot groups, soliciting feedback from sales, & reviewing dashboard metrics - the full soup-to-nuts process on ABM campaign alignment.
Jennifer Leaver, Senior Global ABM Manager at BazaarVoice, breaks down exactly how she aligns sales & marketing teams before, during, & after launching ABM campaigns.
Check out this episode that covers everything from creating pilot groups, soliciting feedback from sales, & reviewing dashboard metrics - the full soup-to-nuts process on ABM campaign alignment.
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about 1 year ago
#abb, #abm, #abmstrategy, #abx, #accountbasedbeverages, #accountbasedmarketing, #alignment, #b2bmarketing, #gtm, #gtmalignment, #gtmstrategy, #marketing, #revenue, #sales
