Many of the world's largest companies execute ABM as a highly personalized, 1:1 experience. With all of the money being spent on top customers and target accounts, one piece is often overlooked.
Listen as Jess Larkin, Senior Strategic Marketing Manager at Confluent, describes her "secret sauce" when it comes to 1:1 ABM.
Many of the world's largest companies execute ABM as a highly personalized, 1:1 experience. With all of the money being spent on top customers and target accounts, one piece is often overlooked.
Listen as Jess Larkin, Senior Strategic Marketing Manager at Confluent, describes her "secret sauce" when it comes to 1:1 ABM.
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12 months ago
#abb, #abm, #abx, #accountbasedbeverages, #accountbasedmarketing, #events, #fieldmarketing, #gotomarket, #gtm, #marketing, #sales, #strategicmarketing
