"Not every account will create an opportunity, but that doesn’t mean your campaign was ineffective. You need leading campaign-related metrics.” -Vlad
Measurement is one of the TOP pains of ABM teams right now with trying to prove the effectiveness of 2022 strategies so companies can set the 2023 budget and this episode couldn’t come at a better time.
Huge thanks to Vlad for sharing his advice on how marketers need to think about measuring ABM performance & if you aren’t already, follow him & fullfunnel.io on LinkedIn!
"Not every account will create an opportunity, but that doesn’t mean your campaign was ineffective. You need leading campaign-related metrics.” -Vlad
Measurement is one of the TOP pains of ABM teams right now with trying to prove the effectiveness of 2022 strategies so companies can set the 2023 budget and this episode couldn’t come at a better time.
Huge thanks to Vlad for sharing his advice on how marketers need to think about measuring ABM performance & if you aren’t already, follow him & fullfunnel.io on LinkedIn!
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about 1 year ago
#abm, #abmmeasurement, #abmmisconceptions, #abx, #accountbasedbeverages, #accountbasedmarketing, #marketing, #marketingkpis, #marketingmeasurement, #marketingreporting, #measurement, #reporting
