Feyi Ayodele is the CoFounder and CEO of CancerIQ, a startup that uses genetic information to predict, preempt and prevent cancer. Feyi started her career in finance but switched to healthcare to fulfill her desire to build a company that made a tangible difference in people’s lives. 

Feyi Ayodele started off her career as a promising star in finance, but soon realized she wanted to do something more fulfilling. But as a female Black founder with no prior healthcare experience, it wasn't easy to get funding, customer orders from big, bureaucratic health systems and traction in building her business.

In this episode, Feyi talks about how she overcame all the strikes against her and still succeeded in getting funded, the secrets to getting to product-market fit quickly, how not to short-change yourself when pricing your products, how to reframe obstacles that will inevitably arise, and the business benefits of being a diverse woman founder in a heavily male dominated industry.