Sometimes it's easier to follow the status quo than switch things up, especially when running a second or third-generation family-owned business. Listen in as Michelle Acosta, Vice President of Operations and Marketing at Acosta Sheet Metal shares her experiences as well as her vision for leading this family business into the future. Join us as we discuss:

• Things that commodity-driven businesses can do to make it about more than just price when talking to prospects and customers
• Taking a proactive approach to looking for process efficiencies in the business
• The impact that modernizing Acosta's technology stack has had on the business