Major Rebrand: The Ken Blanchard Companies® Announces their Rebrand to Blanchard®- The Heart of Human Achievement™ The organization announced their new identity and innovative offerings that expand on their proven leadership philosophy and commitment to dynamically powering tomorrow's leaders.
"This rebrand is not a departure from who we are, but a reflection of who we've become in powering the leaders our future will rely on," says Ken Blanchard, cofounder.
Scott Blanchard, company president, says, "We're reimagining the company to touch every single person around the world who's leading a team or is part of a team being led by someone. Our vision is leaders powered for good. Everybody deserves to work for a leader who makes them feel great and helps them succeed professionally. We've also adopted a new tagline: The Heart of Human Achievement™. This new tagline honors our time-tested head + heart approach while it advances the idea that not only can results and kindness coexist, but that together, they maximize achievement."
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