What's the Biggest Mistake B2B Marketers make?
Dec 3, 2021 ·
27m 17s
We go a little long this week to have a more casual discussion around two fun topics—first what is the biggest mistake B2B marketing teams make—with two slightly different takes...
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We go a little long this week to have a more casual discussion around two fun topics—first what is the biggest mistake B2B marketing teams make—with two slightly different takes centered around no scalable growth lever and not getting the story right. We transition off the beaten path to talk about the latest Drift moves with a new Chief Brand Officer and what this means for Drift and what this means for Dave Gerhardt.
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| Author | Elevate Demand |
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