Alina Cahill, Product Lead at Wolt, brought us in on how they’re using the app’s information architecture and mental models to create a frictionless experience for customers in the digital world. Wolt’s vision is to build a digital version of the shopping mall in your pocket.

During her chat with us, Alina discussed the following matters:
What is information infrastructure and architecture?
The definition of mental models.
How mental models can be leveraged to make the process of online shopping easier and more intuitive for the consumer.
What makes customers stay longer and use the product repeatedly?
Is there one, main purpose of ecommerce experience compared to customer experiences at brick-and-mortar stores?

Moderator: Tomasz Grynkiewicz, Netguru

This episode was recorded during Disruption Forum Retail 2021 by Netguru. Find out more at https://hubs.ly/H0X_0p10