Have you been sleeping on YouTube marketing? If the answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food mashups or doing stunts.

The truth is that YouTube is the world’s second-largest search engine. Only Google sees more traffic. People who watch videos on YouTube are always looking for new content to watch and there’s a big opportunity for small businesses like yours to find a whole new audience with video marketing.