Joyce provides early-stage companies with strategic and operational CFO services to prepare the companies for predictable growth, fundraising, and global go-to-market success. Prior to Pegafund, Joyce was an advisor, investor, and board member of European and US B2B software companies including being an early growth investor at Columbia Lake Partners, a Bessemer-backed European debt fund. In this episode, I ask Joyce about what metrics are important to track at different stages of the company and how to use data and metrics to guide big decisions like global expansion. Joyce also shares the 3 ingredients for a successful fundraiser and the most common mistakes she sees founders make in that process.