🍟 Would You Like Surprise With That? How to be brave with your brand
Jun 9, 2019 ·
23m 28s
From finally conceding McDonald's is 'Macca's to KFC's naked wrestling, customers reward brands that try something "bold". Jules Lund talks to Mark Lollback (GroupM) and David Fox (Ogilvy Group) about...
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From finally conceding McDonald's is 'Macca's to KFC's naked wrestling, customers reward brands that try something "bold". Jules Lund talks to Mark Lollback (GroupM) and David Fox (Ogilvy Group) about how to break the mould without losing a brand's soul.
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