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Ever wondered how some of the biggest businesses on earth are getting closer to their customers than ever before? Join hosts Jules Lund and Tom Hern as they speak to...
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Ever wondered how some of the biggest businesses on earth are getting closer to their customers than ever before? Join hosts Jules Lund and Tom Hern as they speak to some of Australia and New Zealand’s best creative minds to unearth ideas that thrive in a connected world.
In the latest series, we’re bound for New Zealand to learn how marketers are working across platforms to drive real business outcomes. Discover how to build on consumer love with brands like Whittaker’s, transform a struggling retail giant with The Warehouse Group, and unite a nation with the New Zealand Olympic Committee.
show less
In the latest series, we’re bound for New Zealand to learn how marketers are working across platforms to drive real business outcomes. Discover how to build on consumer love with brands like Whittaker’s, transform a struggling retail giant with The Warehouse Group, and unite a nation with the New Zealand Olympic Committee.
Episodes & Posts
Episodes
Posts
9 MAY 2022 · Are call centres a thing of the past? Join Dan and his guests as they explore how brands are jumping on board with messaging apps to go above and beyond for customers – and why almost everyone prefers it that way.
2 MAY 2022 · Do young people really hate the phone? Dan heads back to the beginning to uncover why we still love messaging more than any other digital communication tool, and why we’re keener than ever to use the platforms we know best.
25 APR 2022 · If your ad appears but nobody notices it, did it even exist? In this episode, Dan gets the experts' view to understand attention: what it is, how to get it from your audience, how to keep it, and how science has evolved to measure it.
12 APR 2022 · How well does your feed know you? Experts join Dan to explore the changing consumer relationship with online advertising, and ask how brands are adapting for a more transparent future. People want a personalised experience – but what data are they prepared to give in return?
6 APR 2022 · When 90s super-nerds created the first internet banner ads, they weren’t even sure what to do with them. Dan and his special guests explore the rise of online ads, from their humble beginnings in a San Francisco basement to the sophisticated targeting tools we have today.
27 MAR 2022 · Introducing Connected, a podcast from Meta that casts an expert eye of some of today's biggest marketing questions.
10 NOV 2019 · In 2016, The Warehouse Group's profits dropped 75%. Now, they're growing rapidly. Tom Hern goes behind the scenes with Chief Marketing Officer Jonathan Waecker, and OMD CEO Nigel Douglas, to find out how they turned this massive ship back from the brink.
3 NOV 2019 · Whittaker's has been a New Zealand icon for more than 120 years. Tom Hern joins their Marketing Manager Jasmine Currie and MBM Business Director Hannah Eastwood to find out how a beloved soft drink and Nigella Lawson have helped them build on generations of customer love in a digital age.
3 NOV 2019 · We can learn many things from other places, but it's the different approaches to creativity that are really interesting.
Regular host Jules Lund introduces our local guide Tom Hern as we head to New Zealand to pick the brains of some of Aoteroa's finest creative minds, to unearth ideas that thrive in a connected world.
14 JUL 2019 · We all want to try new things, but what happens when the gamble doesn't pay off? Jules Lund learns lessons in telling stories that match your brand with Vinomofo's Justin Dry and TBWA Melbourne's Paul Arena.
Ever wondered how some of the biggest businesses on earth are getting closer to their customers than ever before? Join hosts Jules Lund and Tom Hern as they speak to...
show more
Ever wondered how some of the biggest businesses on earth are getting closer to their customers than ever before? Join hosts Jules Lund and Tom Hern as they speak to some of Australia and New Zealand’s best creative minds to unearth ideas that thrive in a connected world.
In the latest series, we’re bound for New Zealand to learn how marketers are working across platforms to drive real business outcomes. Discover how to build on consumer love with brands like Whittaker’s, transform a struggling retail giant with The Warehouse Group, and unite a nation with the New Zealand Olympic Committee.
show less
In the latest series, we’re bound for New Zealand to learn how marketers are working across platforms to drive real business outcomes. Discover how to build on consumer love with brands like Whittaker’s, transform a struggling retail giant with The Warehouse Group, and unite a nation with the New Zealand Olympic Committee.
Information
| Author | Požega U Srcu |
| Organization | Požega U Srcu |
| Categories | Marketing |
| Website | - |
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