Storytelling for brands: How to tell emotional stories that connects with your audience.
Jun 12, 2020 ·
10m 14s
You must also understand that your audience has emotional needs that drive what they do and are longing to find expression and purpose for these needs. This ‘longing’ is a...
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You must also understand that your audience has emotional needs that drive what they do and are longing to find expression and purpose for these needs. This ‘longing’ is a powerful force as you can use it to resonate with them on a much deeper level by telling stories that connect with those needs and answers their questions.
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| Author | Dayo Tinkerman |
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