Lydia Arzour is an SEO OG. She was there when it all blew up in the early 2000’s.
Then, she shifted gears more towards Content Marketing while keeping in check the SEO pillar.
The best mindset asset for a great SEO is adaptability.
It blows my mind that most SEO today are still optimizing text to publish on web pages that rank on Google, the computer version of the Search Engine. Technology has evolved and behaviors have changed.
Lydia shares some high level knowledge about how to win the game of attention on the Internet today.
The SEO Stories series goes through the history of Search by those who made it.

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Laurent's Stuff :
http://www.topicalmesh.com/
http://www.frenchtouchseo.com/
https://rank4win.com/
https://twitter.com/laurentbourelly

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Lydia's Stuff :
https://linkedin.com/in/arzour
https://twitter.com/Lydia_Arzour